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  • Taisiia Dobrozorova

Meta Threads: What Do You Need to Know?

Updated: Jul 18, 2023

If you have yet to hear about Mark Zuckerberg's new Threads app, you definitely haven't opened the news for the next 24 hours. The fact is that Meta has announced a new social platform, the main feature of which is a feed of topics, the so-called "threads", very similar to Twitter threads.

Due to this feature and some others, the current owner of Twitter, Elon Musk, is threatening to sue Zuckerberg and his company. Let's sort it out right now, what is the reason for the Twitter-Treads confrontation, and whether it is still worth creating a new account on the hype but yet young social network? Scroll further to find out!

Meta Threads app
Meta Threads app

What are Meta Threads?

Threads is a new social network created by Meta, owned by Mark Zuckerberg. The program has been available for free download in app stores for smartphones on iOS and Android platforms since July 6 and immediately became popular.

The program is made on the principle of microblogging, the features include:

  • maximum message length - 500 characters;

  • full link to Instagram;

  • the account can be made private or public.

Why did Meta launch threads?

Meta released Treads with the aim of creating a convenient platform for users who are used to the feed in the form of posts (“threads”), but are no longer satisfied with the Twitter feed. They managed to intercept customers who were unhappy with the current Twitter policy and restrictions on post views and paid blue checkmarks.

How many people are in threads?

According to Zuckerberg, in the first 2 hours, 2 million users joined the network, in the first 7 hours - 10 million users, and in a little more than a day - 70 million users. Moreover, the audience is still growing rapidly. So it wouldn't be surprising if Meta Treads supplants Twitter knowing the app's new tweet view limits and user dissatisfaction with this. But more on that later!

Is Threads a replacement for Twitter?

Twitter Threads
Twitter vs. Threads. Source:

Of course, we still can’t say for sure right now, but at this rate, the application has every chance, what do you think? For now, Meta Threads is a direct competitor to Twitter and largely resembles it in appearance and content. Experts believe that the new application has every chance to surpass the "bird" if the developers integrate into it any features that are missing in Twitter.

After the American billionaire Elon Musk acquired the social media platform Twitter, he made a number of innovations that some users did not like, and also fired a significant part of the employees, explaining that he was trying to clean up the application from bots and fake accounts.

Many also disliked the blue check fee, and on July 4, Musk introduced a cap on the number of posts users can read per day. The purpose of the action, according to the businessman, is to combat the automated collection of large amounts of data.

As a result, the number of dissatisfied has increased, so experts predict a good future for the Threads application, which is very similar to Twitter, but does not have annoying restrictions.

First reviews

Threads features
Threads features. Source:

According to users, Threads has every chance of becoming popular, but so far some shortcomings prevent it from becoming a sensation and leaving Twitter behind. For example, the most obvious disadvantage is the lack of private messages. In addition, the feed gets the answers of everyone, and not just those that the user is following, without searching for hashtags it is difficult to find the content of interest.

As with Instagram, posts are not served in chronological order and it is not yet possible to customize it. Another unpleasant moment for many is that Threads does not have a website, so you can only communicate through a mobile application, and on a desktop computer you can only read already created "threads" via links.

Where do I access Meta Threads?

Where do I access Meta Threads
Meta Threads and Instagram

The application can be downloaded on the App Store and Google Play, at the first authorization it is proposed to enter data from your Instagram account, however, this can be done later. All data is pulled from your Instagram account, including friends and subscriptions, after registration you can start using it.

Threads is conceived as an application for the social network Instagram, "sharpened" for text communication. At the moment, it cannot be used separately, the login and password are the same for both. All users blocked on Instagram will also be blocked on Threads, since the accounts are closely related, you cannot delete them separately, only at the same time.


Who owns Threads?

The Treads app is owned by Meta Platforms, the parent company of Facebook and Instagram. The main owner and director of the company for July 2023 is Mark Zuckerberg.

Does Meta Threads allow NSFW?

Meta Threads has a clear content censorship policy. Photos of nudity or any other content of a sexual nature are prohibited on social network.

Can I delete the Threads app?

Users can only delete their profile in the Threads app, Meta Corporation's equivalent of Twitter if they delete their Instagram account. This was said in a statement.

"You can deactivate your Threads profile at any time, but you'll need to delete your Instagram account to delete it," the site says.

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