Branded games can be a powerful tool for business development, as they positively affect brand awareness and engagement, and boost loyalty among customers.
Branded games have become increasingly popular in recent years, as both worldwide giants and small brands look for new ways to engage with their audiences and promote their products or services. And there are many good reasons why branded games have generated such a buzz in the marketing world. Click here to find out all the details you’re eager to know.
There are things to take into account
Even though branded mini games are considered simple (because they are mini, right?), it doesn’t mean the development process itself is a piece of cake. In fact, developing branded games requires careful consideration of a number of factors in order to create a game that effectively promotes the brand and enhances customer engagement and lead generation. Here are some key things that demand particular attention:
Brand fit. The brand game should be closely aligned with the brand's image, values, and target audience. The game should be relevant to the brand and its products or services and should help reinforce the brand's identity.
Gameplay. Branded games are supposed to be fun, engaging, and challenging. They should offer a rewarding experience that keeps players coming back for more again and again. Branded mini games are typically easy to understand and play, even for people who are not familiar with the brand.
Platform. Each branded game should be designed for the platform where it will be played, whether it's mobile, PC, or console. The game's design, graphics, and gameplay should be optimized for the platform to ensure a smooth and enjoyable experience.
Monetization. A brand game should be monetized in a way that is in line with the brand's values and image. This could include in-app purchases, ads, or other revenue streams. However, monetization should not be intrusive and should not detract from the gameplay experience.
Promotion. Branded games should be promoted effectively to ensure that they reach the target audience and generate interest in the brand. This could include social media campaigns, influencer marketing, and other promotional activities.
Metrics. The brand game's performance should be measured using key metrics such as downloads, engagement, retention, and revenue. These metrics can be used to optimize the game and improve its performance over time.
By considering these factors, brands can create engaging and effective branded games that promote their identity and connect with their target audience.
The key stages of branded games for business development:
Planning
In this stage, businesses define their goals for the branded game, target audience, and budget. They also decide on the type of game they want to create, such as a puzzle game, a trivia game, etc.
Design
In this stage, the brand game concept is developed, and the design elements are created, such as the game's characters, graphics, and user interface. Businesses may work with a branded mobile game studio or use game development software to create their game.
Development
In this stage, the game is built, tested, and upgraded. This includes coding, debugging, and optimization to ensure that the game runs smoothly and is engaging for users.
Launch
In this stage, the game is released to the public. Businesses may choose to launch the game on their own website or through a third-party platform, such as the App Store or Google Play.
Promotion
In this stage, businesses promote the game to their target audience through social media, email marketing, and other advertising channels. They may also use influencer marketing to reach the widest audience possible.
Maintenance
In this stage, businesses continue to monitor and update the game to ensure that it remains engaging for users. This may involve adding new levels or features, fixing bugs, and addressing user feedback.
Overall, developing a branded game for business engagement requires careful planning, design, and execution, but all the effort results in a rewarding game product. In the end, you will get a powerful tool for boosting your business.
HitBerry Games is a mobile app development studio that has deep expertise and prolonged experience in mobile branded games development. Our mobile game studio brings together qualified and dedicated talents ready to transform your ideas into thrilling playable games that will exceed all your expectations. We provide mobile games outsourcing development to enhance your in-house team as well as full-cycle mobile games development services for enterprises and start-ups.
In terms of each project, we use cutting-edge technology and agile methods and apply creative vision to deliver eye-catching games for brand promotion to help you reach your business goals efficiently. Our team will provide you not only with advanced brand games development services but also focus on your brand’s marketing strategy.
Contact us now and let’s create a mini game for your brand!