Be one of the first adopters.
After the first wave of NFT madness settled and all the early startups and promising projects benefited from the crazy adoption curve and mind-blowing media attention, it’s high time NFT and WEB3.0 entered the mass market and bring in genuine value to businesses and users across the net,
Today NFTs are entering various industries and turning them upside down. However this is a relatively new niche, and numerous companies and entrepreneurs are eager to engage as the NFTs’ real-world value increases. NFTs present great opportunities for creatives and offer endless possibilities.
We already have a post with a detailed description of what NFT is. In case you missed it, it’s high time you read the article now.
Not so long ago, companies primarily relied on tried-and-true marketing tactics like paid advertising, affiliate programs, and social media marketing. But the way businesses are done changes with time and today we are on the verge of exploring a whole new universe, metaverse to be precise, that opens up plenty of marketing possibilities. And NFT is among them. Currently, NFTs are being actively used as advertising tools in marketing strategies. These non-fungible tokens have caused a stir in the marketing industry due to the ability to track, manage and verify digital assets in a safe and secure way.
In this post, we will figure out how exactly NFTs can be used in marketing and cover some interesting and effective use cases.
NFTs help marketing specialists solve numerous problems. For example, with this new technology brands can attract customers in a more interactive and personal way. The ability to collect and trade digital assets draws attention and seems quite interesting.
This type of engagement has the potential to turn customers into lifelong fans, and this is the goal traditional marketing methods have struggled to reach. Brands also can monetize their digital assets in a more efficient, as compared to traditional models, way.
Many well-known business giants have already started experimenting with NFTs, so it’s just a matter of time before this cutting-edge technology goes mainstream. The NFT marketing strategies allow for reaching a wider audience, establishing more trusting relationships, and increasing income. Moreover, it’s all about getting involved in popular platforms and expanding trends.
Here check out some cases of implementing NFTs in marketing.
NFT for gaming
NFTs and the gaming industry go hand in hand. Games, as one of the leading areas to market NFTs, use tokens not only for marketing and promotion but also for growing and fostering a loyal fan base. A number of popular video games like Fortnight utilize NFTs and accept cryptocurrency for in-game trades. This motivates players to invest in NFTs.
It’s just impossible to deny that the gaming industry holds a unique position for leveraging these digital assets and cashing in on the craze.
A series of promotional NFT games were produced for Crypto Millions, a highly successful creator in the lifestyle brand segment. The hit game Kong Climb was promoted on the client's website as well as social media. Players are rewarded with free NFTs for reaching a certain high score.
According to the statistics, the global Non-Fungible Token (NFT) market size is projected to reach US$ 7636.3 million by 2028.
Provide your customers with an unprecedented and personalized experience
People like unique things as they like to feel special. NFTs allow the creation of unique experiences unlike anything else on the market. With the help of digital assets, you can create a whole community of collectors around your business and convert customers into lifelong fans. This will also lead to ensuring your brand identity and getting a loyal customer base.
NBA Top Shot, as one of the most successful examples, caught the first wave of NFT adoption. The platform enables fans to buy, sell and trade numbered versions of video highlights from NBA games, the digital equivalent of a physical basketball trading card system.
As NFTs are gaining momentum in course of time, the list of brands dipping their toes into digital collectibles gets longer. Such fast food giants as McDonald’s and Taco Bell built their campaigns around NFTs. Customers could buy NFTs in form of digital Big Mac or Taco Art.
Talking about NFT in marketing, we cannot skip RTFKT - the first luxury brand to operate in the NFT space. The case turned out to be an immediate success with the virtual sneakers costing as much as some haute couture.
Incentivize your audience through exclusive content and focus on community building
Leveraging all the benefits of NFTs allows you to grow a huge community around your brand. Provide your customers with access to exclusive content. It’s similar to gated, premium offers, but more attractive because of being innovative.
For example, the beverage company Anheuser-Busch hosted an #NFTBeerFest event at its brewery reserved for holders of specific NFTs. Only the owners of Budweiser Heritage Can NFTs or Royalty Collection NFTs could enjoy free beer, tours, giveaways, and performances at the event.
Build buzz around your brand with something new and unusual
As an innovation, NFT art makes buzz wherever it happens to occur. They say, modern problems require modern solutions, so marketing specialists get to using NFTs for the hype of promotional campaigns. This strategy proves to be effective enough.
Norwegian Cruise Line has successfully implemented this tactic.
To celebrate the launch of Norwegian Prima Class, a new class of vessels, the brand created six NFT art pieces in collaboration with an artist. They opted for using such cutting-edge technology to reflect their approach to products and services. This way the company used the buzz around NFTs to create the buzz around their launch.
NFT has quickly established itself as a turning point in the tech industry. This revolutionary innovation impacts a variety of sectors and the trend is just growing. Using NFTs in marketing brings in a number of rewards. Here are some of the benefits:
Connect with your fans directly. This allows for building close relationships between consumers and the brand.
NFTs take away all the restrictions. An NFT is anything digital so you are no longer limited by physical products and services only.
Reduce expenses by eliminating shipping costs, product defect rates, and storage costs.
Everything seems to be perfect, doesn’t it? Frankly speaking, there are a few drawbacks as well. However, we believe it will be figured out in the near future. The first thing is that there is still so much we don’t know about NFTs. As these tokens hold no specific value, customers are not prone to spend their time trying to figure out how exchange mechanisms and marketplaces actually work. A good proportion of people are still skeptical about NFTs and that makes it harder to entice them. But we believe the world needs some time to get used to NFTs. After all, late adopters always learn from their predecessors’ mistakes.
Are you ready to make NFT a part of your project? We are here to help you. HitBerry Games has strong skills and relevant experience in developing NFT games of various complexity levels. Cannot come up with an NFT game concept? Our talented specialists are good at NFT game development as well as game idea generation. At our NFT game development company, we ensure a smooth and transparent process, on-time delivery, and high-quality results.
Do not waste time and drop us a line right now! Let’s discuss your project and start developing an advanced NFT game together!