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  • Taisiia Dobrozorova

Hyper-Casual Games: Mobile Gaming’s Most Profitable Genre?

In the ever-evolving world of mobile gaming, one genre has captured the hearts and attention of millions: hyper-casual games. In this article, we'll dive into the exciting realm of this game genre, exploring why they're so appealing, and how you can join the ranks of successful creators.

Hyper Casual Games
Hyper-Casual Games. Source:

What Are Hyper-Casual Games?

A hyper-casual game refers to a mobile video game known for its straightforward gameplay. These games are characterized by their extremely simple user interfaces.

Players can jump right into these games after downloading, often without the need for tutorials or instructions. They commonly adopt a 2D visual style with uncomplicated color schemes, further contributing to their overall simplicity.

The First Hyper-Casual Game: Flappy Bird

 Flappy Bird
Flappy Bird. Source:

The hyper-casual revolution began with a little game named Flappy. Back in May 2013, Vietnamese developer Dong Nguyen created Flappy Bird, and it quickly soared to global stardom. This game, with its one-tap controls and minimalist graphics, became a sensation.

In just a few weeks, Flappy Bird amassed 50 million downloads and topped the charts on both Android and iOS. It demonstrated that you don't need a massive team or years of development to make a hit game. While the game's creator faced criticism and eventually took it down, Flappy Bird was making a staggering $50,000 a day from in-app advertising.

Key Elements of Hyper-Casual Games

Hyper-casual games have a winning formula that sets them apart:

1. Simple: these games are so intuitive you can pick them up and play right away, no instruction manual needed.

2. Minimalistic: forget cluttered screens and complex menus. Hyper-casual games embrace simplicity in design and interface.

3. Infinite Replay: they're designed for endless fun, with a variety of challenges to keep you engaged.

4. Minimal Effort: you can play them anywhere, anytime, with minimal skill or concentration required.

5. Quick to Develop: developers often create hyper-casual games in a matter of weeks, allowing for rapid innovation and adaptation.

6. Wide Audience: these games appeal to everyone, from your 28-year-old brother to your 55-year-old mom.

7. Addictive: short and sweet game loops keep you coming back for more. They're like potato chips – you can't have just one.

Who Plays Hyper-Casual Games?

Pet Clinic by HitBerry Games
Pet Clinic by HitBerry Games

Ever found yourself tapping away at a hyper-casual game during your daily routine or while waiting at the doctor's office? You're not alone! Hyper-casual gamers are all about having fun.

Hyper-casual gamers are popular for various reasons, such as:

- Stress Relief: These games offer a quick escape from the daily grind, providing a much-needed stress buster.

- Time Killer: Waiting for a friend? Bored in the laundry room? Hyper-casual games are perfect for filling those idle moments.

- Sense of Achievement: Completing a challenge in these games can give players a sense of accomplishment, no matter how small the feat.

- Immersion: They allow you to dive into different worlds or take on unique characters, providing an immersive experience.

- Uniqueness: Gamers are often drawn to something unique or quirky in these games, making them stand out.

- Self-Nurturing: Sometimes, it's about nurturing something unique about yourself, like your gaming skills. - Passion Connection: Hyper-casual games can also connect players to their real-life passions.

Developers keep these motivations in mind when crafting hyper-casual games, ensuring they cater to a wide range of player interests.

How Do Hyper-Casual Games Make Money?

Hyper-casual games aren't just about fun; they're also profitable. Let's explore how developers cash in on these simple yet captivating experiences.

In-App Ads

Most hyper-casual games earn their keep through in-game advertising. Rewarded videos, playable ads, and interstitial ads are the main cash cows here. While these ads don't bring in massive income per user, they make up for it in sheer volume.

But a Word of Caution

Too many ads can drive players away. To strike the right balance, consider implementing longer, less frequent ad breaks and save interstitial ads for natural gameplay pauses, like between levels.

In-App Purchases

While ad-based monetization is the norm, some developers are venturing into in-app purchases. By combining ads with in-app purchases, they diversify their revenue streams. Rewarded video ads, in particular, can boost in-app purchases significantly.

The Current State of Hyper-Casual Games

In recent years, hyper-casual games have seen some ups and downs. Downloads peaked in early 2020 and again in May 2021, but they dipped in 2022. However, it's crucial to note that this decline isn't unique to hyper-casual games; the entire mobile gaming industry saw a drop in downloads.

Despite these fluctuations, hyper-casual games remain a profitable genre. Their revenue has remained stable throughout 2022, indicating a healthy future for these bite-sized adventures.

Who's Dominating the Hyper-Casual Scene?

In 2022, several hyper-casual games continued to garner millions of downloads. Some of the standout titles include:

  • Race Master 3D (135 million $)

  • Bridge Race (132 million $)

  • Merge Master (104 million $)

  • Going Balls (101 million $)

  • DOP 4 Draw One Part (96 million $)

  • Tall Man Run (92 million $)

  • Count Masters (87 million $)

  • Fill the Fridge (83 million $)

  • Tiles Hop: EDM Rush (80 million $)

  • Find the Alien (79 million $)

While success in the hyper-casual genre might seem easy, the competition is fierce. With countless developers entering the fray, you need to stand out to succeed.

Marketing is Key

A powerful marketing strategy can propel your hyper-casual game to new heights. These games are easy to produce and play, and with the right advertising push, they can generate millions.

Continual Innovation

With the gaming industry evolving rapidly, staying ahead means being adaptable. Hyper-casual games thrive on fresh ideas and swift implementation.

Conclusion: A Bright Future for Hyper-Casual Games

Hyper-casual games have changed the mobile gaming landscape forever. They offer simple, accessible fun to a broad audience, making them a staple of the industry. Whether you're a player looking for a quick gaming fix or a developer seeking your next hit, hyper-casual games have something for everyone.

If you're truly interested, you can become a part of it with the HitBerry Games Development studio. Our team of professionals will help you create your best hyper-casual game step by step.

You can also try counting your game price in our free calculator or finalize the game idea with HitBerry Idea Generator!



Feel free to share your questions, suggestions, or ideas through the form.

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