Fashion retail brands
Nike
Branded game: Douyin and WeChat
Release year: 2019
Results achieved: Engaged 1,460,000 unique users. A total of 56,000 everyday runners engaged. 918,000 demonstrated purchase desire.
Customer feedback: Out of the 277,000 front runners using Nike's four apps, 20 percent engaged with the campaign.
Reebok
Branded game: Wanna Kicks
Release year: 2020
Results achieved: Over 2 million reach in social networks. 26.5k clicks on the "buy in-store" button.
Customer feedback: 120k try-ons.
Gucci
Branded Game: Wanna Kicks, Sims 4, Roblox.
Results Achieved: Wanna Kicks - 18,9 million reach. 24,01 minute - Lens playtime. Conversion to store from Try-On is >25%. Sims 4 - 46,958 Players Online.
Customer feedback: Wanna Kicks - 34k - clicks, Positive ROAS. Roblox - 42 million daily active users.
Valentino
Branded Game: Valentino One Stud Sneaker AR, Chez Maison Valentino, Valentino Insights
Release Year: 2021
Results Achieved: 50K+ on Google Play, it achieved a 62% increase in total sales and a 77% sales growth in the virtual boutique.
Levi's (501 Jeans)
Branded Game: Trackmania, Tennis Clash, Gravity Rider Zero
Release Year: 2022
Results Achieved: 16% increase in brand ad recall amongst premium jeans purchasers/ Increase in brand awareness -4%.
Customer feedback: Of those exposed to the campaign took an action of some sort which included visiting Levi’s website or marking a purchase -64%.
Rebecca Minkoff, Joie, Halston Heritage, Dannijo, Torn by Ronny Kobo, Cut25 by Yigal Azrouel, Cynthia Rowley, Sigerson Morrison, Hudson, and Botkier
Branded Game: Covet Fashion
Release Year: 2013
Results Achieved: 250M+ downloads. On average, players log in for more than 30 minutes a day. About 80 percent of users say that Covet Fashion made them aware of a brand.
Customer feedback: About 300,000 user looks are submitted per event.
Nike, Adidas, Puma, Air Jordan, Gucci, Yeezy
Branded Game: Wanna Kicks
Results Achieved: more than 500,000 O users in the first days of the application.
Customer feedback: 34k - clicks, Positive ROAS
Louis Vuitton
Branded Game: Louis The Game, League of Legends.
Customer feedback: Louis The Game - 100K+. League of Legends - 180 million players.
Tiffany Co.
Branded Game: League of Legends
Customer feedback: 73 million peak concurrent viewers
Adidas
Branded Game: FIFA
FILA
Branded Game: Crazy Taxi
H&M
Branded Game: The Sims
Results Achieved: pieces from H&M collaborations sell 22 percent faster than pieces from brands' main labels.
Customer feedback: 46,958 Players Online.
Restaurant
KFC
Branded Game: Shrimp Attack
Release Year: 2018
Results Achieved: 22% increase in game registrations. A spike of 106% in its overall sales growth.
Customer feedback: KFC’s marketing campaign was so successful that it led to the new line of products selling out from all the voucher redemptions. KFC found that they had to cut the campaign time in half to stabilize KFC’s supply and demand.
Pizza Hut
Branded Game: Pac-Man from Pizza Hut, Crazy Taxi
Release Year: 2022
Results Achieved: Pac-Man from Pizza Hut - 741 million media impressions. 11,260 hours played, 54% conversion rate. 10.6 million Pac-Man boxes sold, sales were up 34%.
Customer feedback: Pac-Man from Pizza Hut - 11,260 hours played, 54% conversion rate.
Pizza Domino
Branded Game: On the Run! with Domino's, App Pizza hero
Results Achieved:
On the Run! with Domino's - more than 70% of sales in 2020 via digital channels.
App Pizza hero - generated more than 140,000 downloads in its first two weeks after being released Android app. App in the top 15 in lifestyle rankings with the iTunes store and on Google Play. Domino’s digital platforms comprise 30% of sales in the U.S.
Customer feedback: App Pizza hero - reached the $1 billion milestone in online sales.
Starbucks
Branded Game: My Reward, Pokémon Go
Release Year: 2009, 2016
Results Achieved: My Reward - over 27 million active users. Starbucks attributes 40% of its total sales to the Rewards Program and has seen same store sales rise by 7%.
Customer feedback: My Reward - customer retention rate is 44%, significantly higher than the industry average of 25%.
Denny's
Branded Game: Denny's, Atari
Release Year: 2006
Results Achieved: Denny's -the app was downloaded 475,868 times in the first three months. the buzz that was generated produced over 10 million additional impressions.
Customer feedback: Denny's - 73M Clicks to listing. Atari -the app was downloaded 475,868 times in the first three months.
Burger King
Branded Game: The Angriest Whopper, PocketBike Racer
Release Year: 2017, 2000
Results Achieved:
The Angriest Whopper - after less than 2 months, the game gained over 1 million game sessions and more than 2.5 million downloads.
PocketBike Racer - This advergame became less popular but it still achieved Burger King’s mission of increasing brand awareness, ROI success, and user engagement.
Customer feedback: The Angriest Whopper - the 20 million collected jalapenos.
McDonald's
Branded Game: Global App McDonald's
Release Year: 2020
Results Achieved: Users registered - 900K. Average session 17Mins. A massive 14% of users also played Macca’s Run to completion, all 24 levels of it.
Customer feedback: Levels completed - 6M.
Kentucky Fried Chicken
Branded Game: «Shrimp Attack»
Release Year: 2022
Results Achieved: a spike of 106% in its overall sales growth.
Customer feedback: 22% increase in game registrations.
Chipotle
Branded Game: The Scarecrow
Release Year: 2013
Customer feedback: 250,000 users.
Food and Beverages
Skittles
Branded Game: Fruit Ninja vs. Skittles
Release Year: 2014
Results Achieved: 4M+
Customer feedback: £3M marketing push
Kinder
Branded Game: Applaydu
Release Year: 2020
Results Achieved: 10M+ downloads
Customer feedback: 88K+ likes
M&M's
Branded Game: M&M's Take Home the Fun, Eye spy pretzel, ARcade
Release Year: 2019, 2010, 2017
Results Achieved:
M&M's Take Home the Fun - 12k Game Sessions during the 6-week campaign. 6,600 Barcodes redeemed from a wide range of M&M's products.
Eye spy pretzel - 6,000 shares.
ARcade - hashtag, #UnsquareCaramel, was used more than 2,200 times on Twitter and got more than 6 million earned social impressions.
Customer feedback:
M&M's Take Home the Fun - record-breaking 49,000 Pinatas Broken and 521,000 Pinata Hits.
Eye spy pretzel - 10,000 comments, 25,000 new likes.
Ruffles
Branded Game: Amigo AR
Release Year: 2017
Results Achieved: More than 26,000 downloads of the app during two months of the campaign. Users engaged with the app for an average of six minutes every day. Ruffles raised its sales by 43 percent.
Customer feedback: AmiGO was among the 10 most talked-about campaigns on Twitter in October.
Borden Cheese
Branded Game: Delicious Delivery
Release Year: 2021
Results Achieved: Almost 50,000 players. 44% marketing op-in rate.
Customer feedback: The game has been downloaded over 230,000 times.
Kellogg's
Branded Game: Pringles, Froot Loops
Release Year: 2022, 2017
Results Achieved:
Pringles - Completion Rate -93,7%. purchase intent - +15%.
Froot Loops - 5M Impressions, 40% engagement rate, 90% complete engagement, 1.4M minutes played in all.
Customer feedback:
Pringles - viewability -99,4%.
Froot Loops - replay rate 20%.
Butterfinger
Branded Game: Final Fantasy VII
Release Year: 2020
Results Achieved: The campaign saw 130,000 redemptions used and 325,000 codes received, amounting to more than 30 times the typical promo benchmark and 2.5 times more than what Butterfinger expected. 38 percent of consumers who took part in the promotion purchased at least 10 candy bars. Sales grew by 15 percent after being down for the four months prior.
The campaign generated a 900% lift in unaided awareness on Twitch, driving a major impact with the most important audience of the campaign.
Customer feedback: A 117 percent relative lift in Butterfinger is known as a brand that offers in-game redemptions.
130,000 redemptions were used and 325,000 codes were received, amounting to more than 30 times the typical promo benchmark.
Wendy's
Branded Game: Keeping Fortnite Fresh
Release Year: 2018
Results Achieved: 1.5 million minutes of Twitch viewing. Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh”.
Customer feedback: The campaign generated a 119% increase in social media mentions.
Hershey's
Branded Game: Oh Henry!
Release Year: 2022
Results Achieved: 21.9 million impressions. Mobile ad recall (+15.9 points) – twice as high as the industry average and standard.
Customer feedback: Hershey saw success across major categories like fit as a game sponsor (13.3 points), and likeness of the brand’s sponsorship of games (+18 points).
Kellogg's
Branded Game: Froot Loops
Release Year: 2021
Results Achieved: Engagement rate - 40%. Minutes played in all - 1,4 M, complete engagement - 94%.
Customer feedback: Replay rate - 20%.
Lay's
Branded Game: Eskimi and OMD, Gravity Rider
Release Year: 2022
Results Achieved:
Eskimi and OMD - Completion Rate - 92,5%. Viewability rate - 98%.
Gravity Rider - over 100M downloads.
Customer feedback: Reported a 0% invalid traffic score for the campaign.
Kit Kat
Branded Game: Fifa22 PS4
Release Year: 2020
Results Achieved: 11M organic impressions increased likeability to 75% 3rd most recalled sponsor.
Customer feedback: 87% of gamers responded to the private message sent by the brand and of those gamers, 100% of those reactions were positive.
Kraft Heinz
Branded Game: Warzone Pacific
Release Year: 2021
Results Achieved: 100M+
Customer feedback: 80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer online games like Call of Duty, where an ill-timed break can cost you the match,” says Isabella Rizzo, VP of Marketing at Kraft Heinz.
Nescafe
Branded Game: Honor of Kings
Release Year: 2022
Results Achieved: 2.7B total impressions, 3M engagement, 24.3% increase in online sales.
Customer feedback: Nescafé successfully tapped into gaming culture, made their brand more relevant to Gen-Z audiences, and delivered beyond expectations by driving an increase in online sales of 24.3% and a total category growth of 4%.
Danone - Actimel
Branded Game: Fortnite
Release Year: 2021
Results Achieved: over 500 million players
RedBull
Branded Game: League of Legends
Release Year: 2021
Results Achieved: 180 million players
Customer feedback: Solo Q attracted over 40,000 competitors.
Pepsi
Branded Game: Pepsiman
Results Achieved: 2.7 billion gamers worldwide
PepsiCo (Mountain Dew)
Branded Game: PUBG Mobile: Dew Challenge
Release Year: 2021
Results Achieved: More than 10,600 participants registered for the event, surpassing the target of 5,000 participants set by PepsiCo and Geek Events’ internal target of 10,000 participants.
Customer feedback: the total time the event’s live-stream was watched hit 528,700 minutes for the eight hours of the broadcast.
Chupa Chups
Branded Game: Zool
Release Year: 1992
Results Achieved: The original Amiga game was released to critical acclaim, receiving scores of 97%, 96%, and 95% from Amiga Computing, Amiga Action, and Amiga Format respectively. Retrospectively, Virgin Media included Zool on their list of top ten video game ninja heroes.
Customer feedback: youtube overview.
7-Eleven Slurpee
Branded Game: Slurpee Plus Guarana
Release Year: 2021
Results Achieved: The campaign reached a total of over 1 million unique users with high reach efficiency of a cost per completed view (CPCV) of $0.020 (industry benchmark: $0.035). In-play video completion rate was at 94.76 percent (industry benchmark: 85 percent), with 97 percent viewability. Uplifting awareness by more than 200 percent.
Customer feedback: Significantly delivered on footfall at 173.8 percent but brought the cost per visit down to $0.19 for every user who went to visit the store.
Cars
Lamborghini
Branded Game: Asphalt 9: Legends
Release Year: 2018
Results Achieved: 100M+ downloads.
Customer feedback: Attracted 2M players, collectively clocking up 8m game sessions.
BMW
Branded Game: Drifting & Driving BMW Car Sim
Release Year: 2021
Results Achieved: 1M+ downloads.
Customer feedback: 2,4 K feedback.
Ford
Branded Game: Asphalt 8: Legends
Release Year: 2013
Results Achieved: 100M+ downloads.
Customer feedback: 10,8 M feedback.
Electronics
Samsung
Branded Game: Starcom, Adgage, and Anzu
Release Year: 2022
Results Achieved: 94% AD VIEWABILITY. vs. IAB recommended 50% to serve an impression/ 3% brand memorability boost. 21% higher brand recognition amongst the exposed audience. 67 %of the exposed audience said they saw a Samsung ad within a game.
Customer feedback: 21% higher brand recognition amongst the exposed audience.
Duracell
Branded Game: Bunny Hop
Release Year: 2022
Results Achieved: 5,7M+ downloads. The average game playing time was 2 and a half minutes. That's 14x the average dwell time for an Instagram video (6-10 seconds). Their winner lasted a whopping 7 minutes.
Customer feedback: They reached 5.7 million users, had 7,300 total gameplays, and their new followers increased by 22%.
Alcohol
Malibu
Branded Game: BecauseSammer, Ride the Sunshine Slide
Release Year: 2019, 2016
Results Achieved:
BecauseSammer - 45M+ video views. + 6% increase in global net sales.
Ride the Sunshine Slide - the pilot saw a 3% engagement rate.
Customer feedback:
BecauseSammer - 41M+ impressions generated by the influencer program on Instagram, Facebook, and YouTube.
Ride the Sunshine Slide - the pilot saw a 3% engagement rate.
Jose Cuervo
Branded Game: Metadistillery Jose Cuervo
Release Year: 2022
Results Achieved: 2,000 visitors in the first 48 hours, with users staying for an average of 16 minutes.
Carlsberg
Branded Game: Denmark
Release Year: 2020
Results Achieved: 2 million codes were generated for the campaign. 1,5% increase in traffic on the website. 2.5x more time spent on the website per visit.
Customer feedback: A redemption rate is twice as big compared to other “code on pack” campaigns.
Jack Daniel's
Branded Game: Jack Daniel AR Experienc
Release Year: 2019
Results Achieved: Thirty days after the official global Jack Daniel’s AR Experience app launch, 30.000+ iOS. Android users watched over 110,000 ‘Jack Stories’ AR experiences with an average of 5:42 minutes of total session time per user.
Customer feedback: The AR Experience is attracting a lot of international news coverage and positive user response.
Wisher Vodka
Branded Game: Metaverse
Release Year: 2022
Results Achieved: In the first two weeks (of being virtual), before our vodka even hit retail shelves, we sold more than 100 cases across the country.
Grey Goose (Honey Deuce)
Branded Game: Decentraland for US Open
Release Year: 2022
Results Achieved: With 26,000 downloaded just one week into the US Open tournament.
Miller Lite
Branded Game: Meta Bar Miller Lite
Release Year: 2022
Results Achieved: The bar’s visitors spent an average of 20 minutes within the ad - socializing with other avatars, earning premium wearables, and watching the Miller Lite Super Bowl spot.
Customer feedback: There have been people walking around wearing Miller Lite shirts everywhere and all our premium wearables were snatched up within minutes. Some are now being resold for upwards of $250k.
Brahma (Duplo Malte)
Branded Game: Brahma Bar in Cidade Alta
Release Year: 2020
Results Achieved: More than 1.3M players join the party on the first day. Top 3 most streamed games on Twitch.
Customer feedback: Brahma became the most commented among games.
Absolut Vodka
Branded Game: Drinkspiration by ABSOLUT
Release Year: 2009
Results Achieved: 43,000 times in its first 13 days.
Customer feedback: Top 10 in App Store, twice.
Coors
Branded Game: Coors Light
Release Year: 2018
Results Achieved: Nearly 200,000 games played. Overall engagement time 53,3 minutes. Near 900 social shares.
Customer feedback: Played 32x per player on average.
Toys
Lego
Branded Game: Lego City, Lego Star Wars
Release Year: 2021, 2022
Results Achieved:
Lego City - 41% complete view rite. 98% human viewable impressions, 948843 impressions.
Lego Star Wars - 10M+ downloads. Consumer sales grew 12 percent in 2022.
Customer feedback:
Lego City - 2,96% CRT on complete engagement rate.
Lego Star Wars - 3.2 million copies within two weeks.
Hot Wheels
Branded Game: Monster Trucks
Release Year: 2022
Results Achieved: Ivt Rate Measured By Moat – 0.4%. 63 Premium mobile titles served the ads.
Customer feedback: Viewability Measured By Moat - 99,5%.
Personal Care and Cosmetics
Dove
Branded Game: Super U Story
Release Year: 2022
Results Achieved: 1,5M+ visits.
Customer feedback: 4042 favorites, 1063 likes.
KissKiss Matte
Branded Game: WeChat
Release Year: 2017
Results Achieved: 10,000 players during 10 days. In total, Guerlain has selected more than 300 winners and their personal information.
Customer feedback: 18,582 page views during 10 days.
Unilever (AXE)
Branded Game: Roblox
Release Year: 2022
Results Achieved: IVT Rate reported by MOAT -0,01%. Viewability reported by MOAT - 97%.
Customer feedback: Impressions - 500K+
L'Oréal (Prada Candy)
Branded Game: Candy Crush
Release Year: 2018
Results Achieved: Within 24 hours, 40,000 fragrance samples were requested by players. The fragrance redemption site saw a nearly 1,800% increase in weekly traffic. Engagement Rate - 98,9%, Click-through Rate - 6,6%, Completion Rate - 96,2%.
Customer feedback: Ad Recall and Awareness experienced exceptional double-digit growth, while Favorability saw a +3.5% lift.
P/S Toothpaste
Branded Game: P/S Kids
Results Achieved: 2,6M kids were engaged. 5,5M game sessions. In eight weeks, the P/S Kids product contribution to the total P/S brand grew by 57%. The P/S Advanced Kids line now represents 45% of the P/S Kids portfolio. The P/S Kids product contribution to the total toothpaste category experienced its highest growth in 5 years. Soft metrics such as “appealing,” “recommended, and “is liked by all the members of the family” all grew between 3-4%.
Customer feedback: 102,000 likes, 80,000 comments, 224,000 video views, and 184,000 interactions.
Rexona
Branded Game: APP TriFactory
Release Year: 2019
Results Achieved: 7 M+ people were reached. Over 1,304 participants in the marathon. E-commerce sales grew by 14 times in May and 2.4 times during the duration of the campaign.
Customer feedback: Achieved a CPM 61% lower than the benchmark, Achieved a CPV 50% lower than the category benchmark.
Health and Wellness
Carrefour
Branded Game: Healthy Map
Release Year: 2021
Results Achieved: 350M+ players. 10 M+ gamers reached. 1 M+ interactions.
Customer feedback: 1M Thanks.
Movie production
Forrest Gump
Branded Game: Run Forrest Run: Running Games
Release Year: Updated on Apr 15, 2023
Customer feedback: 10M+ Downloads
Smurfs
Branded Game: Smurfs - The Cooking Game
Release Year: Updated on May 25, 2023
Customer feedback: 10K+ Downloads
Disney
Branded Game: “Dragon Spotting” game
Jack Reacher: Never Go Back
Branded Game: various games on Console, Steam, and PC platforms
Finding Dory (2016)
Branded Game: various games on Console, Steam, and PC platforms
John Wick
Branded Game: Fortnite
Results Achieved: over 500 million players
Thanos the Villain of the Marvel Avengers
Branded Game: Fortnite
Results Achieved: over 500 million players
Suicide Squad
Branded Game: PUBG
+LOL and The Office
Politicians
Obama’s Election Campaign
Branded Game: Guitar Hero III, Madden NFL 09, NBA Live 08, Burnout Paradise, Nascar 09 and Need For Speed Carbon; Madden NFL 13
Results Achieved:
Guitar Hero III, Madden NFL 09, NBA Live 08, Burnout Paradise, Nascar 09 and Need For Speed Carbon - 5 million people have visited the VoteForChange.com.
Madden NFL 13 - sold more than 1.6 million copies.
Customer feedback:
Guitar Hero III, Madden NFL 09, NBA Live 08, Burnout Paradise, Nascar 09, and Need For Speed Carbon - more than 774,000 have downloaded a voter registration form using the site.
Madden NFL 13 - 50 percent more likely to consider voting for Obama.
Show business
Travis Scott
Branded Game: Fortnite (in-game concert)
Customer feedback: 27.7M users.
Wiz Khalifa
Branded Game: several game titles across Xbox 360 and PS3 consoles
Marshmello
Branded Game: Fortnite
Results Achieved: over 500 million players