Branded Marketing Games are a type of interactive marketing campaign that uses the elements of gameplay to engage with the audience and promote the brand. They can take many forms, such as trivia games, puzzle games, adventure games, action games, sports games, racing games, or other types of games for marketing events that match the brand's image or message.
These custom-branded games are often used as a way to increase brand awareness, generate leads, and even drive sales. They can be used as a standalone campaign or integrated into an existing campaign, they can be designed for online platforms such as websites or social media, or offline platforms such as trade shows and events.
Branded Marketing Games can be used to increase customer engagement by providing a fun and interactive way for them to interact with the brand and to increase brand loyalty. They can also be used to capture data, such as email addresses or other personal information, to use in future marketing campaigns.
Some examples of Branded Marketing Games could be, a clothing brand creating a game that has a virtual wardrobe and allow players to try out different outfits from the brand. Or an insurance company creating a game that simulates different scenarios and how the brand's insurance policies would cover them.
These branded mini games often incorporate elements of the brand or product into the gameplay, such as using the brand's products or services within the game or using the brand's name or logo prominently in the game.
They can be developed for a wide range of platforms, including mobile devices, consoles, and PC, and can also include Virtual Reality and Augmented Reality experiences.
Some examples of branded mini games are games that are created for a specific product or service, like a car brand creating a racing game featuring their cars, a fast food chain making a game that has its menu items, or a clothing brand that creates a game that has their clothing as an in-game purchase.
HitBerry Games can help implement any strategy when creating branded mobile games by providing a full range of services, such as game design, development, understanding the target audience, integrating the brand's message, products, or services into gameplay, creating immersive VR and AR experiences, mobile games development for online platforms, gathering data and analyzing data.