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  • Taisiia Dobrozorova

Augmented Reality in Fashion: Top AR apps

The world is changing and shopping along with it - Augmented Reality in fashion is no longer new. Technology is closely intertwined with company promotion and new ways to attract customers. Brands are now interested in developing AR apps to make purchasing their products even easier for customers.

Gucci's St Tropez Boutique
Gucci's St Tropez Boutique (AR)

Only imagine a revolutionary AR or VR app that seamlessly transports users into the heart of Gucci's newly reopened St Tropez boutique. With virtual reality headsets or smartphones in hand, users find themselves navigating the meticulously designed LEED-certified store, exploring exclusive warm-weather selections, and virtually trying on exquisite Gucci pieces. This immersive experience extends to the Pampelonne shore, where users can step into the Loulou Ramatuelle pop-up boutique, examining the complete range of products.


There are many other successful examples. Let's find out more about it!


The rise of AR in fashion: Try-On apps


While the metaverse is taking its first steps, fashion brands are already experimenting with AR applications. Virtual try-ons, once considered challenging due to technical limitations, are quickly becoming more realistic. Test runs and investments are driving the creation of life-like AR clothing, bridging the gap between digital and physical fashion items. Snapchat statistics show growing interest, with users using AR shopping lenses more than 6 billion times, demonstrating the potential impact of this innovation.


Sustainability and efficiency: AR's double impact


Major investors and tech giants see AR's potential in fashion beyond entertainment, especially in creating a more sustainable future. AR helps you find the right size, makes it easier to try on, and may even stop you from buying things without trying them on first. Virtual clothing try-ons and showrooms can change this by reducing the need for physical samples, which means less waste in making and transporting items. But hey, we can't ignore energy issues when processing all this data.


Top examples of Augmented Reality in Fashion


1. Valentino One Stud Sneaker AR


Valentino enters the digital age with the One Stud Sneaker AR. This AR app allows users to virtually try on iconic Valentino sneakers, revolutionizing the way customers interact with the brand. By combining real-life environments with digital elements, Valentino creates an engaging and personalized shopping experience that resonates with tech-savvy consumers.


This AR application has achieved remarkable results: it has been downloaded more than 50 thousand times on Google Play. Its impact extends beyond the digital realm, contributing to a 62% increase in total sales and an impressive 77% growth in virtual boutique sales.


2. GOAT App: reshaping sneaker culture

GOAT App

GOAT, a sneaker resale app, is disrupting traditional retail with its AR feature. Developed by tech startup Wanna, the feature allows users to try on rare and coveted sneakers digitally. This technology goes beyond GOAT as Wanna licenses its cyber sneaker innovations to established brands like Gucci and Farfetch. The seamless integration of realistic virtual try-ons solidifies GOAT's position at the forefront of a revolution in sneaker culture.


3. Hugo Boss and Reactive Reality


Hugo Boss partners with Reactive Reality to introduce virtual armatures and scalable 3D digitization. PICTOFiT, patented Reactive Reality augmented reality technology, seamlessly integrates into the Hugo Boss online store. Shoppers can now create personalized avatars based on precise body measurements, making it easier to try on thousands of products. This innovative approach simplifies the shopping experience and increases customer satisfaction and brand loyalty.


4. Farfetch and DRESSX


Farfetch is pioneering the integration of virtual editorial shoots into its e-commerce platform through its partnership with DRESSX. DRESSX, a fashion startup specializing in digital apparel and Augmented Reality looks, is collaborating with Farfetch to digitize 20 looks from the latest collections of famous brands. This unique campaign allows users to explore fashion trends digitally before the official launch, providing an exciting and anticipatory shopping experience.


5. Gucci's "Wanna Kicks"


Gucci takes a bold step into the realm of augmented reality with “Wanna Kicks.” This AR app allows users to virtually try on the latest Gucci shoe collection, bringing luxury fashion into consumers' homes. In addition to strong market interest, Gucci has achieved other impressive results. Try-On's in-store conversion rate exceeds 25%, demonstrating the app's effectiveness in encouraging users to make purchases.


6. The Fabricant


The Fabricant, a digital fashion house, gained notoriety in 2019 by selling a blockchain-powered digital dress for $9,500. This forward-thinking company specializes in creating fully digital clothing, challenging traditional notions of customized fashion. The integration of NFTs and AR lenses allows users to virtually try on digital jackets, blurring the lines between physical and digital wardrobes.


7. Adidas and DRESSX: NFTs and AR in Limited Edition


Adidas Originals is leveraging blockchain technology by launching a limited-edition collection of blockchain-based virtual apparel released as NFTs. DRESSX adds an extra layer to this collection by equipping two models - "ADIDAS C2172" and "PFD - Personal Floating Device" - with augmented reality functions. These forward-thinking designs represent the limitless possibilities of the Metaverse and demonstrate Adidas' commitment to innovation and creativity.


Introducing HitBerry Games


Imagine a world where fashion isn't just worn; it's experienced. At HitBerry Games, we offer comprehensive AR development services tailored for fashion brands looking to elevate their customer engagement. Our services extend beyond conventional boundaries and provide brands with the tools to create immersive and unforgettable experiences for their audience.


Services we provide:

  1. Virtual Fittings and Try-Ons. Bring the in-store fitting room experience to the fingertips of your customers through AR-powered virtual fittings.

  2. Branded AR Games. Transform your brand into an interactive adventure with custom-designed AR games that captivate and entertain your audience.

  3. Digital Fashion Showcases. Showcase your latest collections through virtual fashion shows, allowing users to experience your designs in a virtual environment.

  4. AR Product Launches. Create anticipation and buzz around your product launches with AR-powered interactive campaigns that leave a lasting impression.

  5. Interactive Shopping Experiences. Make online shopping more engaging by integrating AR features that allow customers to virtually try on and interact with products before making a purchase.

Branded games for promotional success


HitBerry Games takes pride in specializing in branded games and apps, offering a unique avenue for brands to promote themselves in an interactive and entertaining way. Our collaborative approach ensures that each project is tailor-made to reflect the essence of the brand.


Why collaborate with HitBerry Games?

  1. Innovation at Its Core. We thrive on innovation, consistently pushing the boundaries to deliver experiences that stand out in the competitive market.

  2. Proven Success. Our track record of successful VR and AR simulators attests to our commitment to delivering high-quality, engaging, and immersive experiences.

  3. Customized Solutions. Every project is approached with a fresh perspective, ensuring the end result aligns seamlessly with the brand's identity and goals.

  4. Brand Promotion. Our focus on branded games and apps ensures that your brand is not just seen but experienced, creating a lasting impact on your audience.

At HitBerry Games, we invite fashion brands to embark on a journey of innovation and engagement. Let's collaborate to redefine how your audience experiences fashion.


Contact us to create a trendy AR app that will hit the market!



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