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Branded Games Interesting Cases: The Pizza Hut & Pac-Man Collaboration

Updated: Jul 14, 2023

Branded mini games are small, interactive games that are specifically developed as games for brand promotion. They are usually designed to be played online or on mobile devices, and they offer players a fun and engaging way to interact with a brand.

The main reason why so many brands are leveraging the power of branded mobile games is that they can help to increase brand awareness and engagement. By offering a fun and addictive game, brands can capture the attention of their target audience and encourage them to spend more time interacting with the brand. This can be particularly effective for brands that are looking to target younger audiences, who are often more receptive to digital marketing.

Additionally, being quite cost-effective, branded mini games are an instrument for collecting valuable data on consumers. By incorporating data collection tools into the game, brands can gather information on player behavior, preferences, and demographics and then use this data to inform future marketing campaigns and product development.

What makes a successful and profitable branded game? The game should be easy to learn and play, and it should be visually appealing. It is also important to ensure that the game is aligned with the brand's values and messaging, as this can help to reinforce the brand's identity and increase customer loyalty.

As we’ve already pointed out, more and more brands all over the globe start making use of the branded mobile games’ capabilities. And it’s not only worldwide giants but small companies, too. There is a number of interesting branded mobile games cases that turn out to be very effective.

Cheers to Pizza Hut’s new nostalgia-driven ad campaign

Meet the Pac-Man collab - and this is just the beginning of the big pizza chain’s marketing campaign that aims to give a sense of nostalgia while bringing back Book It! pins, red cups, and old menu items.

Pizza Hut's Pac-Man game is a classic example of branded mini games. The game was created to promote the launch of Pizza Hut's new menu items, and it quickly became a viral sensation.

The game, which is modeled after the classic arcade game Pac-Man, features a pizza-themed maze that players must navigate in order to collect slices of pizza. Along the way, players must avoid ghosts and other obstacles, just like in the original game.

One of the key elements of the game's success is its nostalgia factor. Many people who grew up playing Pac-Man were drawn to the game because of its familiar gameplay and graphics. Additionally, the game's pizza theme was a clever way to tie the game into Pizza Hut's brand, making it a fun and engaging marketing tool.

The game was also designed to be easy to play and share. It could be played on a desktop or mobile device, and players could easily share their scores on social media. In a limited-edition "playable" Pac-Man box retro-gaming bliss is achieved through the not-so-retro help of AR technology. How to play? Just order a large pizza and scan the QR code on the box to play—no app needed. This helped to increase the game's reach and impact, as more and more people became aware of Pizza Hut's new menu items.

We should admit that Pizza Hut's Pac-Man AR game is a successful branded mini games case as it taps into the nostalgia factor and creates a fun and engaging experience that aligns with the brand. Pizza Hut has managed to create a viral marketing campaign that resonated with its target audience.

Let’s wrap it up

In conclusion, custom branded games can be a powerful marketing tool for brands that are looking to increase engagement, collect data, and promote their products or services. By creating a fun and interactive game that translates your brand’s senses and values, you can easier capture the attention of the target audience and build stronger relationships with customers.

Are branded mini games an effective way to promote a product or service and expand your audience? Yes, they are. Let’s face it - the way we do business, namely run marketing campaigns, has changed a lot recently. Well, it actually has turned upside down. And we have no other way out but to adjust to the new realities and learn how to adopt new top-notch solutions.

HitBerry Games is a mobile app development studio that has deep expertise and prolonged experience in branded games development. Our mobile games development studio brings together high-skilled and dedicated talents in games for marketing events creation. We provide mobile games outsourcing development to enhance your in-house team as well as full-cycle mobile games development services for enterprises and start-ups.

In terms of each project, we use cutting-edge technology and agile methods and apply creative vision to deliver eye-catching branded mobile games that will help you reach your business goals efficiently. Our team will provide you not only with advanced branded games development services but also focus on your brand’s marketing strategy.

Contact us now and let’s start branded games development!



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