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Branded Games Development: What Factors To Consider

Updated: Nov 21, 2023

Branded games go mainstream

Is there anyone who hasn’t heard about custom branded games so far? We don’t think so. If you take an interest in gaming, you cannot ignore this rising trend. These days branded games are becoming increasingly popular among brands as they provide a unique and effective way to engage with customers.

Besides, branded games can be used as a marketing tool to promote the brand or IP, and enhance brand awareness and loyalty. Such branded marketing games can also be used to drive sales, generate leads, and increase user engagement on social media platforms. They are also effective for creating a positive customer experience and building reliable customer relationships.

Here are some things that are necessary to know about branded games development:

1. Brand familiarity. When developing a game based on a brand, the developers need to ensure that the game accurately reflects the brand’s image and values. This means that the game should be designed and developed with an eye for detail in order to accurately capture the brand’s look, feel, and tone.

2. Audience research. Branded game developers should conduct thorough research in order to ensure the game does appeal to the target audience. This should involve analyzing the target audience’s preferences, interests, and habits.

3. Adherence to brand guidelines. When it comes to branded mini games development, the developers need to adhere to the brand’s guidelines as closely as possible. This means using the right colors, fonts, logos, and other elements to represent the brand in the most accurate way.

4. Quality assurance. Branded game developers need to ensure that the game is of the highest quality in terms of gameplay, graphics, and sound. This is particularly important when dealing with a well-known brand, as the game’s quality will be reflective of the brand’s image.

5. Licensing. Developers need to acquire the necessary licenses in order to develop ​​interactive games for brands, namely obtain permission from the brand owners to use their trademarks, logos, and other elements in the game.

Everything you should know about the price

The branded games development cost depends on a variety of factors, such as the complexity of the game, the platform it will be released on, and the size of the team building it. Generally speaking, the cost of marketing games development can range from tens of thousands of dollars to millions of dollars.

For a small game with basic features, such as a single-player mode and simple graphics, the cost of development usually varies from $10,000 to $50,000. For a more complex game with multiple levels, advanced graphics, and multiple game modes, the cost of development can range from $50,000 to $200,000.

In addition to the development costs, there are also certain marketing costs associated with releasing branded marketing games. These expenses include costs for advertising, PR, and promotional materials, which can range from a few thousand dollars to hundreds of thousands of dollars.

Overall, the total cost of developing and marketing branded mobile games goes from tens of thousands of dollars up to millions of dollars, depending on several critical factors.

We’re not only experienced and seasoned game developers but passionate gaming fans, too. That’s why we always keep an eye on the latest mobile games development trends to stay updated and share them with you. Join us and let’s discover the amazing world of mobile games development together!

HitBerry Games is a mobile app development studio that has deep expertise and prolonged experience in branded games development. Over more than 12 years, our mobile games development studio has built a team of high-skilled and dedicated talents in mobile games creation. We provide mobile games outsourcing development to enhance your in-house team as well as full-cycle mobile games development services for enterprises and start-ups.

We use top-notch technology and apply creative and imaginative vision to create branded mobile games that will help you reach your business goals quickly and easily!

Contact us now and let’s start the branded games development!



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