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Branded Game Development: Your Checklist

Updated: Jul 12, 2023

What to consider before developing a branded game

Before developing a branded game, there are several important factors to take into account and ensure that your game is successful and matches your key goals and needs.

Here are some things to keep in mind:

Brand alignment

Ensure that your brand game aligns with the most critical brand values, personality, and target audience. A branded game should reflect the essence of your brand and resonate with your existing customers while also attracting new ones.

Game concept

Create a game concept that is engaging, fun, and completely aligns with your brand. Consider the type of games for marketing that will appeal to your target audience and that correspond to your brand's message and values.


Determine the platform or platforms on which you will release your game. Depending on your target audience and the branded game concept, different platforms may be more appropriate. For example, mobile devices are ideal for casual games, while console and PC platforms are better suited for more complex games. Cross-platform game development is a popular solution, too.

Development team

Hire a team with experience in branded mini games development and design. Ensure that they understand your brand and are capable of creating a game that matches your brand's values and personality.


Carefully plan a budget for the branded game development, marketing, and distribution. Determine the resources required to achieve your business goals and ensure that you have the necessary funds available.

Intellectual property

Ensure that you have the necessary intellectual property rights to use your brand in the game. This may include trademarks, copyrights, and licensing agreements.

Marketing strategy

Develop a strong marketing strategy to promote your brand game and reach your target audience. Consider which channels will be most effective, such as social media, influencer partnerships, and paid advertising.

By considering these factors before developing a branded game, you can ensure that the final result aligns with your brand, resonates with your target audience, and meets your goals.

How to Choose the Right Platform for Your Branded Game

Choosing the right platform for your branded game is an important decision that can impact the success of your game. Here are some factors to consider when selecting a platform:

Target Audience

Consider the demographics and preferences of your target audience. Different platforms have different user bases and gaming habits. For example, if your target audience is primarily mobile users, you may want to consider developing your game for iOS or Android devices.

Game Type

The type of game you are creating will also play a role in platform selection. Some platforms are better suited for certain genres of games. For example, console and PC platforms are better suited for more complex games that require a lot of processing power, while mobile platforms are better for casual games.


The budget you have available for branded game development and distribution will also be a factor. Some platforms have higher costs associated with development and distribution, while others are more cost-effective. Consider the fees associated with publishing on different platforms and the resources required to develop for each platform.


Consider how you will market your game for business engagement and which platforms will help you reach your target audience. Some platforms have built-in marketing channels that can help promote your brand game, while others require more effort to gain visibility.


Research the competition in your target market and see which platforms they are using. It may be beneficial to choose a platform that has fewer competitors or that is underserved in your niche.

Overall, choosing the right platform for your branded game requires careful consideration of a number of crucial factors, including target audience, game type, budget, marketing, and competition. By taking these factors into account, you can make an informed decision that will help you reach your goals. And we can provide you with expert consulting and guide you through every step of the branded game development process.

HitBerry Games is a mobile app development studio that has rich expertise and prolonged experience in branded mini games development. We provide advanced technology solutions for even the most complex cases. Our mobile games studio offers cutting-edge tools to meet the unique needs of each of our customers. We follow the latest industry trends and updates and implement them in terms of our projects.

Whether you look for specific experts to enhance your core team or need a company to take on full-cycle game development, you can count on us.

Choose HitBerry Games for branded mini games development and reach your business objectives quicker and easier.

Contact us now and let’s create a branded game together!



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